All those groups trying to get the “young, invincible” 20-somethings to sign up for Obamacare health insurance have identified a secret weapon.

Mom.

Advocacy groups from “Moms Rising” to AARP are working to reach the healthy, young adults who don’t think they need insurance — and their mothers who think they do. The groups plan to use everything from paid advertising — to guilt.
“We’re going for the heartstrings,” said Nicole Duritz, vice president of health and family education and outreach at AARP, which will be stepping up messaging later this summer as the Oct. 1 sign-up date nears. Click here to read the full article by JOANNE KENEN with POLITICO.